However I think they would be the first to admit that what they say is mainly a stream of consciousness with no real proper structure.
A bit like this blog really!
Of course ideally what I want them to say is: “What a terrific act you have just seen and another huge round of applause for Ian Keable.” But I don’t want to sound too conceited...
But if I had any tip for anybody designing any form of publicity, it would be to make sure there is at least some alignment between your photograph and how you presently look.